
AAPL
Apple Inc.
About Apple Inc.
Apple designs, manufactures, and markets smartphones (iPhone), personal computers (Mac), tablets (iPad), wearables (Apple Watch, AirPods), and accessories. The company also operates a growing Services segment including the App Store, Apple Music, iCloud, Apple TV+, and Apple Pay. Known for premium design and ecosystem integration, Apple has the most valuable brand in the world and generates industry-leading profit margins.
Analyst Coverage
All posts about AAPL from our FinTwit analysts
“We recommended against holding Apple at ~$270. Now trades at $257. Trade the run-up into earnings, don't hold through.”
“iPhone 17 leaks suggest major AI integration. Positioning for the earnings run-up — expecting guidance to surprise.”
“Services revenue growth remains the story. Hardware cycles matter less when you have 2B+ devices generating recurring revenue.”
“Apple Investment Case: Called at $228, reached $272 (+19%). Timing plays work with AAPL.”